The Truth About Sierra Madre

Our Primary Mission: Create Comfort For Wildlings


Our Primary Differentiator: We Design Solutions, Not Margins


Our Company "WHY": We Put People First In Ever Facet Of Our Company 


How we manufacture our gear (Better Than Fair Wages), is just as important as what we do with our Profits (Funding Clean Drinking Water Projects). In every facet we put people first, because taking care of people - takes care of everything else. 


But...


There's one final pillar that literally holds everything together. It's a principle that just about every gear company promises, but few actually deliver on. Not because they have ill intent - it's just really hard to actually do it. 


Truth is, it's easier (and cheaper) to only sew in one seam instead of two, to not put bartacks in at every stress point, and not reinforce every tension point. 


These increase costs and require specialized equipment. 


In order to make sure we had the money to invest in all of these added steps, we cut out the middle man and killed the "Big Box" mentality. So we can use the best materials and construction processes and make our gear bullet proof* (you know what I mean). 


We call it HYPER QUALITY


Quality that goes much, much deeper than just well done construction - it's quality incorporated into every facet of every millimeter of our gear. Design, materials, construction, process, and appearance all factor into Hyper Quality.


We literally tension test the very threads that hold every seam in our products together (7.4lbs is how much one thread holds, in case you're wondering). 


And yes every seam is double stitched. Every stress point is bartacked. Every tension point is reinforced. It costs us more, but at this point we've all learned that you get what you pay for, esp. with gear. 


Being able to trust your gear and depend on the company behind it makes all the difference when you're 5 years down the road from your purchase.


Our customers back this up everyday, we still have hundreds of first run Nubé MKI's in the wild (these were launched in 2013) regularly we get emails and messages from Wildlings who are ecstatic that their gear is still functioning like the first time they set it up. 



5 Reasons Wildlings Worldwide Trust Our Gear

1. Comfort

We believe a solid un-interrupted night of sleep in the wild, makes the best adventures even better. Waking up without aches, pains, or brain fog means you're ready to take on the wild - to do that you need the right gear. 

LEARN MORE ABOUT COMFORT GEAR

2. Protection

We believe weather should never stop an adventure. Camping in the rain is actually enjoyable when you're 100% dry, to stay dry you need the right design.  

LEARN MORE ABOUT PROTECTIVE GEAR

3. Hyper Quality

We believe your gear should last a lifetime of adventure, quality is no accident, it requires the best materials, over-built construction, and attention to every detail. We stand behind our gear for life.

LEARN MORE ABOUT WARMTH GEAR

4. Designed Solutions

We believe every piece of gear should make your adventure more enjoyable. We build solutions, not cookie cutter, off the shelf gear. Every piece was designed and crafted to overcome the Wild's challenges and empower you. But that's not enough, it has to look beautiful doing it.

LEARN MORE ABOUT CAMP ACCESSORIES

5. Genuine Heart

We believe in doing good with every facet of our business. First, we love the community of Wildlings that have joined us on this adventure. Second, we work closely with every factory that makes our gear to insure every person involved is treated with respect and provided an excellent environment. Third, we use a portion of our profit to drill clean water wells for people living without clean water. To sum it up, we believe in being the change this world needs and deserves.

LEARN MORE ABOUT ENDING THE WATER CRISIS

A Message From Our Founder

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30 Day Try It and Love It Guarantee

Shop All Our Gear

Ninox Hammock

Our most comfortable lay flat hammock, sleep well.

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Nubé Shelter

Protects you and your gear in the air or on the ground.

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Puffle Trail Quilt

5 in 1 Quilt keeps you warm and is whisper soft.

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Hot Pocket Heater

World's first multi-functional camp heater.

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Air Pad XL

Full size 3"+ plush comfort mattress (FREE Pump Bag)

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Ember Jacket

The most powerful heated jacket ever created.

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Carbon Trekkers

Light weight, strong, compact, hiking sticks.

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Ember Pullover

The most powerful heated pullover ever created.

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Power Pack

USB-C battery that's built for the wild. (IP-65)

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Air Table

Ultra-Light and compact camp table.

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Comfort For Wildlings