On October 1st 2017, Sierra Madre founder Richard Rhett and co-founder Juli Rhett appeared on the TV hit series, season premier of Shark Tank!
"It was an absolutely crazy adventure" says Richard..
He continues, "My wife and I got an email from an ex-producer of the show Shark Tank asking if we'd like to be on the show. I thought it was a joke, but sure enough it was real. We had 3 weeks to build our set, write the pitch, and get to LA for the shoot.... What a crazy time. It was well worth the energy. Meeting the sharks was an absolute dream and partnering with Sir Richard Branson, arguably one of the most accomplished entrepreneurs to date, was incredible."