Dawson Wheeler, a lifetime outdoorsman, father, entrepreneur, and Rock/Creek founder - discusses what Hot Pocket means for the Outdoor Industry.
In this exclusive interview we hear Dawson's thoughts on where Hot Pocket fits in his pack and why he considers it something bigger than an outdoor industry problem solver.
"I'm starstruck by how cool this product is, and how simple it is... I think this is one of those milestone moments in the outdoor industry. Sierra Madre has developed a product that I think will be in everyone's pack going forward."
Dawson Wheeler, Founder of Rock/Creek Outfitters
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