The Hot Pocket
vs. Cold Weather
Instant HEAT at the push of a button!
Camp Has Evolved.
Fire was a game changer.
But since then we've been searching for new ways to combat the cold but simply haven't really found the answer... UNTIL NOW!
A combined list of every method ever used to stay warm in the wild and how the Hot Pocket is the better answer to ALL OF THEM!
The Idea Phase.
Eat More
Move
Drink up
More Layers
Better Insulation
Water Bottle Trick
Warm your extremities
Carry spare gloves / socks / hats
Pre-warm gloves / socks / hats
Dress like a Goose
Sit on your Pack
No exposed skin
Vent to regulate body heat
Hand Warmers
Heat food
Heat Water
The Kickstarter Campaign.
We launched the Hot Pocket at the end of March 2019. Then over the course of 30 days new customers LOVED the idea and believed in our ability to deliver!
- It was the 1st product of it's kind!
- The 1st time we went over $500,000 on a kickstarter project!
The Innovation Process.
Now for the REAL fun!
The Hot Pocket is made up of 3 very specific parts:
- The Hot Pocket bag itself
- The Heat Panels inside the Hot Pocket
- The Power Packs to power the Hot Pocket
The bag was the easiest part by far. It's like a little sleeping bag that unzips all the way.
The Heat Panels started with one design and then completely changed halfway through to a brand new innovative graphene heat panel that heats faster, more efficiently and is much lighter.
The Power Packs are an entire product on their own with a complete computer board but are super light weight considering the massive amount of power they can give!
The Long Wait...
So why did it take so long?
Well, with any new product you can expect long ramp up times for the manufacturing process but what we couldn't expect or plan for was the "final" prototype we received in late 2019 being a complete failure!!! The previous heat panels weren't cutting it and weren't meeting our heating, weight or safety standards.
This is when we made the decision to start completely over on the heat panels (giving us these amazing graphene heat panels that are lighter, faster and more efficient)
That said, starting over impacted every step of the process and practically doubled the time to create ... and then...
COVID-19!!!
To avoid going into tears writing this we'll spare you the details and skip ahead 6 months....
And finally, it's HERE!
So after all of that, we knew our customers were tired of waiting and YOU BET we were too! Our teams got to go back to work and have finally finished and delivered to our warehouses!!!!
But the Hot Pocket wouldn't be worth it without one more hurdle...
Our warehouses promised to ship thousands a day and were only able to ship a few hundred a day?! ARGH!!
BUT after the long wait they finally started to trickle out and here is what our customers have to say once they finally received their Hot Pocket!